/* assets/css/blocks/pf-landing.css
   Стили КП-лендинга услуги "Поведенческие факторы" (страница /kp-pf, page-kp-pf.php).
   Шрифты подключаются отдельным wp_enqueue_style в inc/enqueue.php (без @import,
   т.к. @import в CSS блокирует параллельную загрузку и задерживает рендер). */

/* Hero теперь использует общие .hero/.hero--premium из assets/css/blocks/hero.css
   (те же, что на главной и на /dzen) — тёмный фон, поэтому светлая шапка поверх
   него уже корректна по умолчанию, отдельных правок не нужно. */

    :root{
      --ink:#0E0D0C;
      --ink-2:#171410;
      --orange:#FF6900;
      --orange-bright:#FF8F3D;
      --ember:#E85D00;
      --amber:#FFB673;
      --paper:#FBF7F1;
      --paper-2:#F3ECE2;
      --card:#FFFFFF;
      --line:rgba(20,16,12,.10);
      --line-2:rgba(20,16,12,.06);
      --text:#1A1714;
      --muted:#796F66;
      --muted-2:#A79C90;
      --grad:linear-gradient(135deg,#FF8F3D 0%,#FF6900 52%,#E85D00 100%);
      --grad-soft:linear-gradient(135deg,#FFB673 0%,#FF8F3D 100%);
      --shadow:0 1px 2px rgba(20,16,12,.04),0 14px 40px -18px rgba(232,93,0,.20);
      --shadow-lg:0 2px 4px rgba(20,16,12,.05),0 40px 80px -32px rgba(232,93,0,.32);
      --r:18px;
      --r-lg:26px;
      --maxw:1180px;
    }

    .pf-page *{box-sizing:border-box;margin:0;padding:0}
    .pf-page{scroll-behavior:smooth}
        .pf-page{
      font-family:'Manrope',system-ui,sans-serif !important;
      background:var(--paper) !important;
      background-attachment:scroll !important;
      color:var(--text) !important;
      -webkit-font-smoothing:antialiased;
      line-height:1.55;
      overflow-x:hidden;
      width:100%;
      min-height:100%;
    }
    .pf-page a{color:inherit;text-decoration:none}
    .pf-page img{max-width:100%;display:block}
    .pf-page ::selection{background:var(--orange);color:#fff}
    .pf-page .pf-wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}

    /* type */
    .pf-page .pf-eyebrow{
      font-family:'JetBrains Mono',monospace;
      font-size:11.5px;font-weight:600;letter-spacing:.22em;text-transform:uppercase;
      color:var(--ember);display:inline-flex;align-items:center;gap:10px;
    }
    .pf-page .pf-eyebrow::before{content:"";width:26px;height:1.5px;background:var(--orange);display:inline-block}
    .pf-page h1,.pf-page h2,.pf-page h3{font-family:'Unbounded',sans-serif !important;font-weight:700 !important;letter-spacing:-.02em;line-height:1.04 !important}
    .pf-page .pf-disp{font-family:'Unbounded',sans-serif}
    .pf-page .pf-mono{font-family:'JetBrains Mono',monospace}

    /* buttons */
    .pf-page .pf-btn{
      font-family:'Manrope' !important;font-weight:700 !important;font-size:14px !important;border:none !important;cursor:pointer !important;
      padding:12px 22px !important;border-radius:12px !important;display:inline-flex !important;align-items:center !important;gap:9px !important;
      transition:.25s !important;white-space:nowrap !important;min-height:auto !important;letter-spacing:0 !important;
    }
    .pf-page .pf-btn-light{background:#fff !important;color:var(--ember) !important}
    .pf-page .pf-btn-light:hover{transform:translateY(-2px) !important;background:#fff !important;color:var(--ember) !important}

    /* hero CTA — две кнопки рядом (переиспользуют .hero-after-cta__btn из hero.css) */
    .pf-page .hero__cta-group{display:flex;gap:13px;flex-wrap:wrap}

    /* sections */
    .pf-page section{position:relative}
    .pf-page .pf-sec{padding:96px 0}
    .pf-page .pf-sec-head{max-width:620px;margin-bottom:48px}
    .pf-page .pf-sec-head h2{font-size:clamp(28px,3.6vw,42px) !important;font-weight:700 !important;margin:18px 0 0}
    .pf-page .pf-sec-head p{color:var(--muted);font-size:16.5px;margin-top:16px;font-weight:500}

    /* why cards */
    .pf-page .pf-why-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
    .pf-page .pf-fcard{background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);padding:28px;transition:.3s;position:relative;overflow:hidden}
    .pf-page .pf-fcard:hover{transform:translateY(-5px);box-shadow:var(--shadow-lg);border-color:rgba(255,105,0,.28)}
    .pf-page .pf-fcard .pf-ic{width:50px;height:50px;border-radius:14px;display:grid;place-items:center;margin-bottom:18px;
      background:linear-gradient(135deg,rgba(255,143,61,.14),rgba(232,93,0,.1));border:1px solid rgba(255,105,0,.2)}
    .pf-page .pf-fcard .pf-ic svg{width:24px;height:24px;stroke:var(--ember)}
    .pf-page .pf-fcard h3{font-size:18px !important;font-weight:600 !important;margin-bottom:9px;letter-spacing:-.01em}
    .pf-page .pf-fcard p{font-size:14.5px;color:var(--muted);font-weight:500}
    .pf-page .pf-fcard.pf-wide{grid-column:1/-1;display:grid;grid-template-columns:auto 1fr;gap:24px;align-items:center;
      background:linear-gradient(120deg,#fff, #FFF6EF);border-color:rgba(255,105,0,.22)}
    .pf-page .pf-fcard.pf-wide .pf-ic{margin-bottom:0;width:58px;height:58px}
    .pf-page .pf-fcard.pf-wide p{font-size:15px;max-width:none}
    .pf-page .pf-fcard.pf-wide b{color:var(--text)}

    /* usp */
    .pf-page .pf-usp-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}

    /* cases */
    .pf-page .pf-cases-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
    .pf-page .pf-case{background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);padding:22px;transition:.3s;display:flex;flex-direction:column}
    .pf-page .pf-case:hover{transform:translateY(-6px);box-shadow:var(--shadow-lg);border-color:rgba(255,105,0,.3)}
    .pf-page .pf-case-tags{display:flex;gap:7px;flex-wrap:wrap;margin-bottom:14px}
    .pf-page .pf-tag-pill{font-family:'JetBrains Mono';font-size:10.5px;font-weight:600;letter-spacing:.04em;padding:4px 10px;border-radius:7px}
    .pf-page .pf-tag-pill.niche{background:rgba(255,105,0,.1);color:var(--ember)}
    .pf-page .pf-tag-pill.geo{background:rgba(20,16,12,.06);color:var(--muted)}
    .pf-page .pf-case h3{font-size:17.5px !important;font-weight:600 !important;letter-spacing:-.01em;margin-bottom:8px}
    .pf-page .pf-case p{font-size:13.5px;color:var(--muted);font-weight:500;flex:1}
    .pf-page .pf-case-shot{position:relative;display:block;height:132px;margin:16px 0 12px;border-radius:12px;overflow:hidden;border:1px solid var(--line-2);cursor:pointer}
    .pf-page .pf-case-shot img{width:100%;height:100%;object-fit:cover;object-position:top;transition:transform .4s ease}
    .pf-page .pf-case-shot__zoom{position:absolute;inset:auto 0 0 0;display:flex;align-items:center;justify-content:center;gap:6px;padding:8px 10px;font-family:'JetBrains Mono';font-size:11px;font-weight:600;color:#fff;background:linear-gradient(0deg,rgba(14,13,12,.82),rgba(14,13,12,0));opacity:0;transform:translateY(6px);transition:.25s}
    .pf-page .pf-case-shot:hover img{transform:scale(1.05)}
    .pf-page .pf-case-shot:hover .pf-case-shot__zoom,.pf-page .pf-case-shot:focus-visible .pf-case-shot__zoom{opacity:1;transform:none}
    .pf-page .pf-case-metric{display:flex;align-items:center;justify-content:space-between;background:var(--paper);border:1px solid var(--line-2);border-radius:14px;padding:14px 16px}
    .pf-page .pf-case-metric .col{text-align:center}
    .pf-page .pf-case-metric .col .l{font-family:'JetBrains Mono';font-size:9.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted-2);margin-bottom:3px}
    .pf-page .pf-case-metric .col .n{font-family:'JetBrains Mono';font-weight:700;font-size:22px;line-height:1}
    .pf-page .pf-case-metric .start .n{color:var(--muted-2)}
    .pf-page .pf-case-metric .end .n{color:var(--ember)}
    .pf-page .pf-case-metric .arrow{flex:1;height:2px;background:linear-gradient(90deg,var(--muted-2),var(--orange));position:relative;margin:0 14px;border-radius:2px}
    .pf-page .pf-case-metric .arrow::after{content:"";position:absolute;right:-2px;top:50%;transform:translateY(-50%);border:5px solid transparent;border-left-color:var(--orange);border-right:0}
    .pf-page .pf-case-date{display:flex;align-items:center;gap:7px;font-size:12px;color:var(--muted);font-weight:600;margin-top:13px}
    .pf-page .pf-case-date svg{width:14px;height:14px;stroke:var(--muted-2)}

    /* methodology */
    .pf-page .pf-method{background:var(--ink);color:#fff;border-radius:40px;margin:0 14px;overflow:hidden;position:relative}
    .pf-page .pf-method::before{content:"";position:absolute;width:600px;height:600px;border-radius:50%;background:radial-gradient(circle,rgba(255,105,0,.16),transparent 60%);top:-200px;left:-150px;filter:blur(40px)}
    .pf-page .pf-method-inner{padding:90px 0;position:relative;z-index:2}
    .pf-page .pf-method .pf-eyebrow{color:var(--amber)}
    .pf-page .pf-method .pf-eyebrow::before{background:var(--orange)}
    .pf-page .pf-method h2{color:#fff !important;font-size:clamp(28px,3.6vw,42px) !important}
    .pf-page .pf-method .pf-sub{color:rgba(255,255,255,.6);font-size:16.5px;margin-top:16px;max-width:560px;font-weight:500}
    .pf-page .pf-tracks{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:48px}
    .pf-page .pf-track{background:rgba(255,255,255,.035);border:1px solid rgba(255,255,255,.09);border-radius:24px;padding:30px;backdrop-filter:blur(6px)}
    .pf-page .pf-track.pf-fast{background:linear-gradient(160deg,rgba(255,105,0,.14),rgba(255,105,0,.03));border-color:rgba(255,143,61,.3)}
    .pf-page .pf-track-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:8px;gap:12px}
    .pf-page .pf-track-head h3{font-size:19px !important;font-weight:600 !important;color:#fff !important;display:flex;align-items:center;gap:10px}
    .pf-page .pf-track-head h3 svg{width:20px;height:20px;stroke:var(--amber);flex:none}
    .pf-page .pf-track-badge{font-family:'JetBrains Mono';font-size:10px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:5px 11px;border-radius:7px;flex:none}
    .pf-page .pf-track-badge.max{background:rgba(255,255,255,.1);color:rgba(255,255,255,.7)}
    .pf-page .pf-track-badge.go{background:var(--grad);color:#fff}
    .pf-page .pf-steps{margin-top:22px;display:flex;flex-direction:column;gap:2px}
    .pf-page .pf-step{display:grid;grid-template-columns:auto 1fr;gap:16px;padding:16px 0;border-top:1px solid rgba(255,255,255,.07)}
    .pf-page .pf-step:first-child{border-top:none}
    .pf-page .pf-step .no{font-family:'JetBrains Mono';font-weight:700;font-size:13px;color:var(--amber);width:30px;padding-top:1px}
    .pf-page .pf-step h4{font-size:15px !important;font-weight:600 !important;color:#fff !important;margin-bottom:4px}
    .pf-page .pf-step p{font-size:13.5px;color:rgba(255,255,255,.55);font-weight:500}
    .pf-page .pf-step .pf-pill{display:inline-flex;align-items:center;gap:6px;font-family:'JetBrains Mono';font-size:10.5px;font-weight:600;color:var(--amber);background:rgba(255,182,115,.12);border:1px solid rgba(255,182,115,.22);padding:3px 9px;border-radius:6px;margin-top:8px}
    .pf-page .pf-step .pf-pill svg{width:12px;height:12px;stroke:var(--amber)}

    /* cta */
    .pf-page .pf-cta{margin:96px 14px 70px}
    .pf-page .pf-cta-box{background:var(--grad);border-radius:36px;padding:64px 56px;position:relative;overflow:hidden;color:#fff;display:grid;grid-template-columns:1.3fr auto;gap:40px;align-items:center}
    .pf-page .pf-cta-box::before{content:"";position:absolute;inset:0;background-image:radial-gradient(circle at 1px 1px,rgba(255,255,255,.18) 1px,transparent 0);background-size:22px 22px;opacity:.5}
    .pf-page .pf-cta-box::after{content:"";position:absolute;width:380px;height:380px;border-radius:50%;background:rgba(255,255,255,.14);top:-160px;right:-80px;filter:blur(30px)}
    .pf-page .pf-cta-box>*{position:relative;z-index:2}
    .pf-page .pf-cta-box h2{color:#fff !important;font-size:clamp(28px,3.8vw,44px) !important;margin-bottom:16px}
    .pf-page .pf-cta-box p{color:rgba(255,255,255,.9);font-size:16.5px;max-width:480px;font-weight:500}
    .pf-page .pf-cta-actions{display:flex;flex-direction:column;gap:12px}

    /* reveal */
    .pf-page .pf-reveal{opacity:0;transform:translateY(26px);transition:.7s cubic-bezier(.16,1,.3,1)}
    .pf-page .pf-reveal.pf-in{opacity:1;transform:none}

    /* responsive */
    @media(max-width:960px){
      .pf-page .pf-why-grid,.pf-page .pf-cases-grid,.pf-page .pf-usp-grid{grid-template-columns:1fr 1fr}
      .pf-page .pf-fcard.pf-wide{grid-template-columns:1fr}
      .pf-page .pf-tracks{grid-template-columns:1fr}
      .pf-page .pf-cta-box{grid-template-columns:1fr;padding:44px 32px}
    }
    @media(max-width:600px){
      .pf-page .pf-wrap{padding:0 18px}
      .pf-page .pf-sec{padding:64px 0}
      .pf-page .pf-why-grid,.pf-page .pf-cases-grid,.pf-page .pf-usp-grid{grid-template-columns:1fr}
      .pf-page .pf-method,.pf-page .pf-cta{margin:0 8px}
      .pf-page .pf-cta{margin:64px 8px 50px}
      .pf-page .pf-method-inner{padding:60px 0}
    }
    @media(prefers-reduced-motion:reduce){
      .pf-page *{animation:none!important;scroll-behavior:auto}
      .pf-page .pf-reveal{opacity:1;transform:none;transition:none}
    }